It takes three seconds for someone to make a first impression of you, before you’ve even said a word!
This means your appearance, your body language, and the way you carry yourself are identifiers of what you are about. Think of it like being the front cover of a book; the content could be extraordinary, but if it doesn’t scream “pick me up!” only a select few actually will.
Three seconds! That’s it!! If this is starting to alarm you, good. It’s a good thing because there’s a massive opportunity here.
The massive opportunity
Going back to the book reference, marketers spend hundreds of thousands of dollars, countless hours, and pool together the most creative minds to strategically plan the cover of a book. By conducting extensive research, they determine the cover design that will appeal to the type of person who would most likely enjoy the content. On top of this, it needs to be presented it in a way that is fresh, new, and authentic to the message of the book.
As the author of your own personal brand, have you ever put real thought into why people find value in you? Why they want you as a friend, a business partner, or someone they want to associate with? Or maybe why you aren’t perceived as a potential candidate for those positions?