New Velon deal could change the way you watch cycling

Team group Velon announced a 10-year deal with sports marketing firm Infront Sports & Media on Tuesday that could challenge race organizers’ grip on TV revenue while bringing live telemetry and on-bike video to cycling fans worldwide.

The deal’s implications extend well beyond simply improving cycling’s TV product, a goal that has been the lynchpin of Velon’s efforts to change cycling’s economic model.

In addition to improving traditional broadcast television, Velon is “building a platform for people to see the content that will reach out to a wider fanbase, and bring the race alive,” Velon CEO Graham Bartlett told VeloNews. In a sport where television revenues are monopolized by race organizers, such a platform is a potential source of revenue for Velon and its 11 WorldTour teams.

Read More At:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: