New Velon deal could change the way you watch cycling

Team group Velon announced a 10-year deal with sports marketing firm Infront Sports & Media on Tuesday that could challenge race organizers’ grip on TV revenue while bringing live telemetry and on-bike video to cycling fans worldwide.

The deal’s implications extend well beyond simply improving cycling’s TV product, a goal that has been the lynchpin of Velon’s efforts to change cycling’s economic model.

In addition to improving traditional broadcast television, Velon is “building a platform for people to see the content that will reach out to a wider fanbase, and bring the race alive,” Velon CEO Graham Bartlett told VeloNews. In a sport where television revenues are monopolized by race organizers, such a platform is a potential source of revenue for Velon and its 11 WorldTour teams.

Read More At: http://velonews.competitor.com/2016/02/news/velon-telemetry-deal-and-its-tv-revenue-implications_396264#4wATf0hhGfEZJ8lp.99

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